L – founders of loyalty


Our purpose? Enriching life for the many. Together with retailers, we develop short-term campaigns that increase sales while exciting, engaging, and inspiring their customers. Since launching three years ago, L has already acquired some of the biggest names in grocery retail, stretching from Sydney to São Paulo. They include Coles, 7-Eleven, REWE, Intermarché, Esselunga, Conad, Coop, Super Muffato and Jumbo, just to name a few.

Together, the Founders of L have over 1500 years of experience in the loyalty industry. We combine this knowledge with data-led shopper insights to get to the bottom of who our target audiences are. This, coupled with a thorough understanding of our clients’ business, allows us to provide tactical loyalty solutions that no other in-store marketing campaign can – increasing visit frequency and basket size, and attracting new shoppers.