“We’re not here to sell you beauty; we are here to make you feel good.” Raymond Cloosterman, CEO Rituals.
We are a global brand that was established in Amsterdam, The Netherlands, in 2000. Today, Rituals operates in more than 807 stores, 2700 shop-in-shops across 33 countries throughout Europe, Asia, the Middle East, as well as North and South America. Rituals is an omnichannel brand that operates within Retail, Wholesale, E-com and Travel Retail.
The dream we’re making a reality? Rolling out a global wellbeing movement; to bring our philosophy, the art of soulful living, to different parts of the world. In 2020, we reached an incredible milestone – celebrating our 20th birthday. We commemorated this by opening our very first flagship store, House of Rituals, spanning 1700 square meters across 4 floors with new and exclusive collections, a restaurant and a mind & body spa. Over the next 10 years we want to take the brand and company to the next level. This not only means opening more stores, but also building an even stronger community around our brand.